PROPERTY & RENTAL MANAGEMENT SOLUTIONS FOR APARTMENT OWNERS IN CAPE TOWN
Do you own property in Cape Town, and are you looking for peace of mind and to maximise your return? If the answer is yes, please read further.
The serviced apartment industry (both leisure and corporate rentals) is at a rise and continuous to grow as it offers more flexible, comfortable and very often more affordable options than traditional hotel rooms. Therefore the demand for reliable and professional property management increases. The days of just leaving keys with a relative, friend or estate agent are long gone. Investors prefer a hassle free solution to take care of their investment and secure solid returns over and above recovering expenses such as annual rates, taxes and levies.
FZP is a well established (since 2002) provider of flexible property management solutions in Cape Town. Through our extensive range of marketing channels you are guaranteed maximum exposure so crucial in an extremely competitive market. We constantly monitor occupancy levels as result of seasonal fluctuations and adjust our marketing and focus accordingly to ensure optimal returns. All reservation activity is captured in real-time and visible through the booking engine on our website from anywhere in the world ensuring absolute transparency with each and every rental.
Herewith additional information on FZP – who we are, what we do, and how we do it!
The most important decision lies ahead: “Who do I appoint to manage my investment?” An extremely important question indeed. Once again, the figures & statistics speak for themselves. Have a look at References in the
“what-our-property-owners-say” section on this website.
FZP was established in 2002 with only 3 properties. Our business model with various options have proved to meet the requirements of both our business partners (apartment owners), and guests alike – allowing us to not only grow to become a market leader in the industry, but also to sustain and expand our presence – even in difficult and trying times.
Throughout our portfolio of over 100 properties around Cape Town, we achieve an average of 50% occupancy per annum. Our goal is the perfect balance between Daily Rate & Occupancy. We continuously monitor occupancy, compare this with rental achieved, and make adjustments to secure the highest possible rental income. Our model being performance driven returns far better results than less aggressive alternatives with fixed retainers.
We realize the importance of building a strong brand, and therefor use a variety of marketing channels to ensure maximum visibility.
Online – Organic Search Results
The reason you found our website is the exact same reason potential guests will find it! We strive to be the number 1 website & booking engine for short term holiday and corporate rentals in Cape Town. We do aggressive marketing through SEO (Search Engine Optimization) to achieve the best results possible. Our rankings improve constantly with an increasing number of relevant keywords in the Top 1; Top 5 and Top 10 positions on major search engines worldwide.
Online – Sponsored Adverts
We have a specialist team constantly tweaking our PPC (Pay-per-Click) campaigns to ensure optimum performance of those keywords not performing well on generic searches to ensure maximum exposure all round.
Online – Accommodation Portals
We are represented on a large number and variety of accommodation directories – from commission, to annual subscription based increasing our online presence and market share.
Online – Social Networks
We realize the importance of “word-of-mouth” and how this has changed to taking advice and referrals from complete strangers. A very active and interesting social media campaign through various networks with an ever increasing amount of active followers ensures the perfect platform.
Print – Magazines
We advertise on an ongoing basis throughout the year in various travel magazines including airline in-flight magazines which proves to be very successful.
Hospitality Marketing Company
FZP is represented by AXIS Marketing calling on the travel trade (retail travel agents & inbound tour operators), as well as major corporations requiring business travel.
Our branded vehicles zipping around Cape Town have proved to be yet another successful way to source potential business.
As tourism in general has seasonal fluctuations, we decided to target, and managed to secure a fine balance between leisure and corporate business at different times throughout the year. Our leisure market is both local and international with the website offering all major languages of the globe. The corporate market is aimed at business travel as well as relocations.
Value Added (only with Property Management Solutions)
In an ever changing world becoming more and more competitive, we realize the value of incentives and importance of customer service. We are proud to offer our business partners and guests the following value added options and services:
– Personal Meet & Greet by host at apartment upon check-in.
– Amenities incl. tea, coffee, sugar, milk, soap, shampoo, body lotion & detergents upon arrival to get guests started.
– Complimentary bottle (1litre) mineral water
– Grocery shopping prior to arrival (to be arranged in advance)
– Airport transfers
– Day tours and overnight excursions
– Additional cleaning services (housekeeping)
– FREE mobile sim starter pack (international visitors)
– Baby cot rental
We have negotiated the following for our business partners and apartment owners. Please enquire should you require more information:
– A discounted commercial DSTV package with Multichoice
– A discounted Virtual Tour option which would make your listing a featured listing – listed above the other listings without this option.
What are the Options?
We believe you should have the flexibility and choice to decide how involved you would like us to be with your property, more importantly, how involved you would like to be. We have therefore developed a number of different solutions to suit your personal and individual needs & requirements – from a basic listing on our website, up to and including Full Property & Rental Management through our booking engine.
Standard Plan @ 15 – 20% of Rental Income (depending on apartment standard & location) – NO setup fee / NO fixed monthly retainer
This option is suitable for owners wishing to remain involved with the management of their property, but wish to outsource rentals.
Includes: Marketing, Reservations, Payments, Monthly Statement
Excludes: Arrivals/Departures, Inventory, Housekeeping & Maintenance
Property & Rental Management (Currently not available outside Cape Town)
Comprehensive Plan @ 25 – 30% of Rental Income (depending on apartment standard & location) – NO setup fee / NO fixed monthly retainer
Comprehensive Plan @ 20% of Rental Income plus R1000 – R1500 retainer – NO setup fee
Hassle free solution. We do everything! You receive a monthly statement & payment – what a pleasure!
Includes: Marketing, Reservations, Payments, Arrivals/Departures, Inventory, Housekeeping & Maintenance, Monthly Statement
With both of the above plans you are welcome to still combine other marketing channels as well – NO SOLE / EXCLUSIVE MANDATE. We would even contribute 50% of the annual fee for other marketing channels to provide maximum exposure for your property.
We also provide you with a link which you could use through other channels without the FZP Branding. This ensures real-time reservations on all channels you use to market your property which links into one central booking engine – no more updating of various rates & calendars.
Our model, in line with industry norm, is based on real-time availability and reservations with instant confirmation & payment. This means calendars on all platforms would have to be managed by a single office to avoid double bookings. This will have to be discussed and considered if you are appointing other agents, and/or make use of other marketing channels as well.
Should the above be of interest, or you would like more clarity and/or information, please let us know and we’ll gladly assist.
This option applies if you manage your own rentals and just require additional exposure through our marketing channels. Your property will be listed as “enquiry based” without real-time rates & availability, and will therefore not appear in availability search results.
Enquiry Listing Option @ 15% commission on all confirmed reservations – NO setup fee / NO fixed monthly retainer & NO subscription fee.
I trust that you found the information and solutions above informative, as well as attractive. We look forward to become a partner in marketing your property, and securing the best possible return. Please feel free to discuss any aspect with me personally.