FZP launches print campaign in annual publications

Finding some of the best Cape Town Holiday apartments or Self-catering Accommodation in the Western Cape is made easy with FZP. Being one of Cape Town’s most established and dependable accommodation agents, FZP offers a wide range of apartments for various budgets and requirements. Their latest move is the launch of an advertising campaign, directed at reaching a diversity of potential accommodation seekers. With their adverts appearing in travel magazines, annual publications which include business magazines, and gay publications, FZP is impressing with their new stylish ad campaign which mirrors the sophisticated design of their apartments.

FZP’s mission is to promote Cape Town and the Western Cape as a world-class tourist destination. They hope to show Cape Town’s possibilities for both local and international investors, and by providing a high standard of Cape Town Holiday Apartments, that are both affordable and luxurious, FZP hopes to set a good starting point to showcase Cape Town’s potential. They offer accommodation close to and at a distance from the CBD, depending on the nature of your stay.

FZP’s new adverts can be found in various annual publications, such as the Time Out Best of Cape Town Central City 2011 Edition, FMG Film Makers Guide SA 2011 Edition, and Top Holiday Destinations 2011 Edition. Similar to their adverts placed in travel guides and gay publications, the FZP adverts slightly differ in these annual publications. They advertise Self-catering Accommodation and Cape Town Holiday Apartments in the same stylish, minimal design, with identical colours and fonts, however have a slightly different layout of pictures and new text. The text in these adverts is welcoming; however the largest part is taken by pricing how much various Cape Town Holiday Apartments would cost. Taking into consideration that the readers of the publications have little time to find out costs, FZP gives them the information they will be most curious about. The advert also boasts of an online system that will make finding and booking Self-catering Accommodation for business trips or Cape Town Holiday Apartments for that well-earned vacation quick and easy.

FZP’s latest advertising campaign reaches out to hard-workers in need of accommodation for either leisure or business trips. FZP offers some of Cape Town’s best accommodation for either short or medium term stays in the Cape, and promises customers a home away from home during their stay in the Cape. Their campaign reflects the style, expertise, and sophistication in which they conduct business, and welcomes potential guests by showcasing elegance and comfort.